Our July webinar panelist, notable author Jim Gilmore, prescribes “looking” as a remedy for moving past the inertia of what is! Looking influences thinking, which in turn influences doing! “Looking differently to do differently” could easily be his mantra. Indeed, creative thinking requires creative looking!
Preparing for our webinar, Take a Good Hard Look at Your Meetings: Driving Innovation with Better Observation, scheduled for July 14, 2016, Jim and I have engaged in many conversations about how meeting planners can use the simple act of observation to pull deeply from the destination to increase interest in their meetings as well as up the authenticity quota.
Jim sites as fodder for this application, a New York Times article in which New York newlyweds explore the city in a series of “I am here” days. Though at first glance, the couple (and their accompanying friends) may not seem to be explicitly “looking,” yet that in fact is precisely what they are doing in order to get their footing and bearings in their new city. On these days, they are observers of their city! Now ask yourself: Could you benefit from the kind of insightful time looking at your events in your city on your own personal “I am here” days?
Their immersion exercise is a replicable one for any planner during a site inspection or as a recommendation for meeting attendees, who might want to build a day of simply exploring the destination in a more real way than a normal itinerary might afford. Ultimately it comes down to spending the time to not only see what is available in the destination but to also examine how you might use the things you see to enhance your meeting offerings.
Jim’s framework offers a checklist for destination exploration:
- Survey and scan to see the big picture
- Compare and contrast to overcome personal bias
- Pinpoint significant elements in any scene
- Better scrutinize numerous details
- Uncover potential opportunities
- See what’s in the mind’s eye
Intrigued? Join us to learn more about Jim’s application of the six looking skills, from his book, LOOK: A Practical Guide for Improving Your Observational Skills, and how you can apply them directly to your next meeting.
To pre-order Jim Gilmore new book: LOOK-A Practical Guide for Improving Your Observational Skills, click here.