Consultants are utilized in just about every industry. Even presidential candidates rely on the expertise of consultants to help them navigate the tricky waters of an election cycle. Candidates, managers, and organizations rely on consultants because they are experts in their specific field.
In today’s meetings industry, planners are often asked to do more with less, while at the same time deliver a unique meeting experience for their attendees. It almost sounds like an insurmountable task… that is if they had to do it all by themselves. But luckily, meeting planners have at their fingertips industry experts who are there to assist planners throughout their planning process all at no cost to them. These industry experts are the destination consultants found at the convention & visitors bureau (CVB).
7 Ways CVBs Offer Consultative Advice to Meeting Planners
√ A Fresh Perspective:
Meeting planners want to step outside the ordinary and offer events that are relevant and unique experiences for their attendees. CVB destination consultants have in-depth knowledge of all the various events taking place in their city. They know what works, what doesn’t, and the best way to highlight the destination for attendees. The CVB consultants work with planners and provide a fresh perspective on how to incorporate the unique aspects of the location into a program.
√ Expertise and Specialized Knowledge:
Meeting planners who utilize CVB consultants don’t need to spend time figuring out a destination’s logistics, hotel package, or transportation options on their own. CVBs have expertise in understanding how business flows through their destination and this specialized knowledge is key in planning an effective program and staying on budget.
√ Best Practices and Proven Methodology:
CVB consultants work with planners of every size and type, from a 10 person board meeting to large citywide events. The relationships they have with those planners added with their in-depth understanding of their destination allows planners to utilize proven methods of what works and the best and most efficient way of achieving their meetings objectives.
√ Strategic Partner:
One of the most valuable services CVB consultants offer is their ability to listen, assess, and understand what meeting planners are trying to accomplish, and then match those goals to the right solution. CVB consultants work with planners with their initial search, RFP distribution, site inspection and all the way through to the meeting execution.
√ Analytical Horsepower:
The CVB is the key source in obtaining and sharing vital facts about your meeting as it relates to their destination. They can provide to planners essential destination demand factors, historical occupancy data, meeting history, and help to understand the overall economic value of their event.
√ Advocate and Ally:
Meeting planners have no better ally and advocate in the destination than the CVB. They will promote the total value of a meeting to the community, leverage their community relationships on behalf of the meeting planner, and help to solve any problems that may occur before and during a meeting.
√ Cost Savings:
The CVB consultant is a qualified professional that can instantly be incorporated into a meeting planning team. By providing one or all of the services a CVB offers, they become an extension to any planner’s staff. These services provided by the CVB are free for planners to use. CVBs are funded primarily through hotel occupancy taxes and/or assessments from organizations vested in tourism.