Time: 01:00 pm - 01:30 pm | Webinar
How CVBs can connect you with thought leadership and high-level content to enrich your meeting’s programming
CVBs don’t just help you find hotels, an offsite venue, coordinate a site inspection or provide a list of restaurants and activities for your meeting. Their reach goes much deeper! Take advantage of the superior knowledge network available to dramatically enhance your meeting content and attendee experiences by tapping into the talent and resources of local leaders in a wide range of industry sectors.
You can leverage the local business, academic, governmental, and entrepreneurial community to find engaging speakers, rich content support, or off site educational tours. It’s possible through your destination expert to learn about new developments in business strategy, product development and the customer engagement approaches of the top local companies to complement your own meeting. Using the local assets can also enhance your delegate, sponsor and exhibitor bases.
However, finding out who is like minded in the city or who may have assets that line up with your meeting’s goals and objectives isn’t a quick internet search; it requires in-depth conversation and analysis with someone who intimately understands the city’s offerings. In our webinar, learn from two formidable destination professionals who will give examples from their own innovative practices and teach you how to:
- Prepare for the conversation with your host city to best support your meeting design concept
- Reach into the local knowledge and intellectual capital community of any destination
- Use your CVB as the conduit to differentiate your meeting, through their expertise and connections
Vice President, Convention Sales and Services, Destination DC
Riley began her tenure with Destination DC in 2003 and has continued to grow within the organization. Under her stewardship, her team continues to drive new business opportunities into the District for future years and continues to grow the economic development for the District. Riley has most recently been the visionary behind Destination DC’s Asset Intelligence project. This initiative aligns Destination DC with the city government’s economic development organization in an effort to drive business within growth sectors.
Riley received a Bachelor of Science with a Major in Hospitality and Tourism Management from Virginia Tech. Her memberships in the industry include Professional Convention Management Association, International Association of Exhibition Executives and Destinations International for which she serves as the Vice Chair for the Sales and Marketing Committee.
Senior Vice President, Convention Sales and Services, Visit Seattle
Hampton oversees Visit Seattle’s Convention Sales and Services departments, including 25 employees in the organization’s main Seattle office as well as sales offices in Washington, D.C. and Chicago.
Hampton has more than 25 years of progressive sales leadership experience in the convention and meeting industry. Previously, he served as the Vice President of Sales for the Austin Convention and Visitors Bureau.
He is an active member of several meeting industry organizations, including the Professional Convention Management Association (PCMA), American Society of Association Executives (ASAE) and International Association of Exhibitions and Events (IAEE). Hampton is on the Board of Directors of the Greater Seattle Business Association (GSBA) and serves as Chair of the Tourism Committee.
Feb 15 Immediately Maximize Your Meeting Benefits: Combine CVB, Hotel and GSO Insights and Resources
Time: 01:00 pm - 01:30 pm | Webinar
Each type of planning partner—convention and visitors bureaus, hotels, and hotel brand global sales offices—provides a unique set of benefits and strengths, but what you might not realize is that these partners are not mutually exclusive. By combining the resources of numerous planning partners, you can maximize your benefits and your results, positively impacting your bottom line by saving both time and money.
CVBs, hotels, and GSOs can help you in different ways, but do you know what each of these partners bring to the table? And, more importantly, are you versed in the most efficient strategies for delegating specific tasks to each partner, as well as the most effective timing for these processes? Learn successful strategies for combining these partners’ efforts to create a collaborative—rather than competitive—approach to meeting planning.
Join us for our webinar to explore how you can invite multiple planner partners to the table to best serve your meeting. You’ll learn:
- What does each partner bring to the table? Exactly what is the role of each partner, and how does a specific CVB, hotel, or GSO/NSO work for you?
- Who do you involve when, and what is the best process to build maximum collaboration?
- Why you need to exercise control and create transparency between the parties you choose to engage?
CMP, Regional Director, National Accounts, Greater Raleigh CVB
Jamie has over 25 years of hospitality sales experience, the majority of which she has worked with CVBs. She has represented small, medium and large destinations – having worked for the CVB’s of Baltimore, Toronto, and for the past 6 years with Raleigh, NC.
Jamie holds a Bachelor of Science in Marketing from Miami University and has been active in industry associations on both a local and national level. Jamie currently serves on the Association Management Institute’s 2018 Membership Committee and PCMA Capital Chapter Professional Development Committee, and is a Director of Time Fore Nine, a DC based women’s hospitality industry golf league.
Senior Sales Manager, Raleigh Marriott City Center
Melissa Haycock has more than 18 years of experience in the hospitality industry. Melissa has held a variety of positions in the industry in both Sales and Event Management with Marriott, IHG and Sonesta. Melissa is currently a Senior Sales Manager at the Raleigh Marriott City Center and works with both state and national associations. Originally from Boston, Melissa holds a Bachelor of Science in Therapeutic Recreation from Indiana University, Bloomington. Melissa is member of AENC, PCMA and ASAE.
MBA, CASE, Global Account Executive, Marriott International
Ann Arnold has more than 25 years of experience in the hospitality industry with Marriott International and has solid history of developing strong customer relationships and finding solutions to sales challenges. Ann has been in her current role as Global Account Executive for almost four years and regularly collaborates with multiple stakeholders to achieve business goals. Ann holds a degree in Business Administration from Towson University and an MBA from University of Baltimore.