Every year, organizations, groups, and individuals hire consultants to provide expert advice. Why? They understand there is a benefit that consultants provide by looking at their business differently or to step away from the ordinary. Convention and visitors bureaus (CVBs) are a meeting planner’s personal consultant. They are destination experts, whose expertise lies in their comprehensive view of the destination and extensive in-market relationships.
Read on to learn how meeting planners can benefit from the consultative advice of CVB destination experts.