It’s a question meeting planners often find themselves trying to answer. With the prolific use of Internet booking engines and sites such as Airbnb, planners know a certain percentage of their attendees’ book outside the block. But how many? In a landmark study released in July 2015, the findings revealed that on average, one in three group room nights in the United States are booked outside of the event contracted room blocks.
The event room demand study infographic below illustrates that while one in three is the average, there are certain event characteristics that play a role in just how many rooms an individual convention or event will have book outside the block.