Welcome! This is Shimo….and I’m Terri Roberts…and we’re from Destination Marketing Association International (DMAI). For those of you who may not be familiar, DMAI is the trade association for destination marketing organizations, often referred to in the meetings industry as convention & visitors bureaus or CVBs. Our podcast is dedicated to understanding what the madness is all about…and then connecting our listeners to potential solutions. In this episode, we will be talking about a new resource for your education content and the challenges behind today’s convention room block. Room blocks and economic impact are two different topics but they both speak to the value of the event
Key Takeaways Include:
1. Understand the total room demand of an event
We have traditionally been focused on room blocks and room pick-up to value an event but with a significant number of attendees booking outside the negotiated room blocks for a myriad of reasons, we need to understand how many total rooms are sold by venture of the event being held.
2. Understand the economic impact your event has on a destination
Economic impact speaks to the fact attendees don’t just stay in a guest room but they spend significant amounts of dollars in restaurants and other outlet’s—plus job, local taxes.
3. Relevant regional education content is another key element in tying the attendee’s event experience to the local community
Look to the CVB as a local partner for developing relevant regionalized education content for your attendees.
Resources & Links:
Webinar: Savvy Strategies for Protecting Your Room Block, blog.empowerMINT.com
Article: DMAI’s Event Impact Calculator Tops 100 Subscribing DMOs, blog.empowerMINT.com