"Besides being able to save me time and energy when trying to research a destination, CVBs also help “sell” the destination to the client."
Kim Kossl is a Director, Global Accounts with HelmsBriscoe and shares her appreciation working with Tempe Tourism and how they and other CVBs add value to the planning process with Destination Marketing Association International’s Suzzanne Ravitz.
Kim has been with HelmsBriscoe for nearly 7 years, specializing in serving corporate, association, and government clients, and truly feels she’s found her passion! Besides her commitment for sourcing the best venues for her clients, we asked Kim what were some of her favorite things to do outside the office, and she replied, “I love to read, decorate, workout, and do almost any sport outside – skiing, hiking and biking.”
SUZZANNE: What’s the hardest/most challenging part of your job? What do you most enjoy?
KIM: I’d say the most challenging aspect of my job is convincing prospects I am not here to take over their job – only to enhance it. My role is to help planners find the best location and venue for their meeting within their budget. I most enjoy meeting and working with people from all over the country, especially when I have the opportunity to conduct site visits. Conducting site visits with planners really provides an opportunity for me to learn more details about their needs while strengthening our relationships with each other and with the hotels, CVB, DMC’s, etc. in the destination.
SUZZANNE: How did you first become aware of the services CVBs provided?
KIM: I actually learned about the services CVBs offer through working here at HelmsBriscoe. I’ve learned over the years that CVBs are great partners to work with when sourcing a meeting.
SUZZANNE: What do you most value about your relationship with Tempe Tourism/other CVBs in general?
KIM: I value all CVB’s expertise on their specific destination as well as their creative offerings and relationships within the community. Tempe Tourism is extremely helpful when conducting site visits as they provide another insight on what attendees can experience both inside as well as outside the selected property(s).
SUZZANNE: How would you describe the relationship? What would you compare it to?
KIM: A CVB is like the glue to a puzzle. While you can certainly put a puzzle together without glue, with the glue it guarantees all the pieces fit, will remain intact and provide the whole picture.
SUZZANNE: Which specific CVB services do you rely on?
KIM: What’s great about having a CVB partner in the destination is all the myriad of services they can help with – saving me time and frustration! I really appreciate assistance with marketing materials, attendance builders, getting local assistance during site visits, or at conference time for registration or concierge desk.
SUZZANNE: What do you think is unique about the value they provide compared to other planning partners you might use?
KIM: They really are destination experts. CVBs are local and loyal to their community and do not charge for their services.
SUZZANNE: How do they make your job easier?
KIM: Besides being able to save me time and energy when trying to research a destination, CVBs also help “sell” the destination to the client. Often times CVBs are also able to help financially whether it is bringing the client in for visit or incentivizing a client to host their meeting in their town.
SUZZANNE: If you didn’t use a CVB, how would you replace their services?
KIM: I’d be a lot busier! Without the CVB, I would coordinate all on my own or with the assistance of the hotels I am sourcing on the program, creating a lot of extra work on both ends. As I mentioned, working with a CVB is the glue to the meeting planning puzzle.
SUZZANNE: What would you like other planners to know about using a CVB?
KIM: They are knowledgeable, creative, unbiased, “FUN TO WORK WITH”, and free!