Have you “pinned” anything lately? Well if not, get in line with over 10 million pinners or users who have been sharing, liking and commenting on the hottest image-based social media site called Pinterest? In just a few months, Pinterest adoption has grown at a blazing pace, reportedly faster than any other social network in history.
In short, Pinterest is a virtual pinboard, categorized by topics or interests ranging from home decore to travel. These themes or boards use photos, images, articles or videos to tell a story, share recipes, exchange ideas or promote within the Pinterest etiquette rules, products or services. Communities based upon similar likes and interests quickly form on Pinterest by simply commenting or liking other boards or giving each other the ultimate high-five by “re-pinning” a photo on to your own board.
It is the ultimate image-sharing environment that is catching the marketing eye of major brands, organizations, non-profits and retailers alike. Early stats show that Pinterest is driving more referral traffic than Twitter and Google+ and is becoming a leading source of leads and sales for many companies.
With all the hype and interest (no pun intended) in this new social network and the image rich content that it is generating, could it be the next big online marketing strategy that will increase your meeting’s awareness and attendance? It is starting to work for many major destinations and thus should be explored by the forward thinking meeting planner.
Here are some great articles on how to use Pinterest for Business:
Simply put, Pinterest is an image-based social network where users create virtual bulletin boards for a variety of topics. Here’s how to use it in business.
Pinterest is becoming the hot new social media site. People are flocking to it, & you should be marketing on it. Here are 5 tips for marketing on Pinterest.
Pinterest: How to create a business presence, drive traffic to your website, increase SEO value, and improve your social media marketing.
pinterest and the meetings industry. Pinterest. Over the last few weeks I have started exploring the latest craze that seems to be sweeping the social web… that being the network Pinterest. For those of you that haven’t heard of …
Note: As a meeting planner, think about how you could use the Pinterest platform to feature your meeting venue or destination, speakers, unique agenda events and event history. Or simply for market research!
Another great Pinterest resource is the Hubspot, Pinterest ebook for businesses:
See these Associations who are currently using Pinterest:
No matter if you have never heard of Pinterest (hard to believe) or you are already a pinner, there is too much buzz around this social space to ignore. Take a look around the site, see what others are doing and then test the social substance of Pinterest. In the age of social media and mobile marketing, your virtual pinboard could be the marketing push your next event or meeting may need to generate maximum exposure and attendance.
Are you a current user of Pinterest? If so, share with us how you are using this social network for your business, organization or meeting.