Attendees are the lifeblood of meetings and events! As a meetings professional, you know strong participation means more business gets accomplished: sessions are well attended, stakeholders are satisfied, hotel room blocks are filled and best of all, the overall success of your event is maximized!
In our latest research, planners rated attendee satisfaction and attendee registration as the top two meeting success factors. So if promoting your meeting as a “not to be missed” event is a priority, we want to provide you with a strategic approach to tap into all the destination has to offer in terms of attendee experience options and meeting support services. If you are unfamiliar with a destination, or even if have had a prior meeting in a destination, our mission is the same, to support your ability to enhance impact and differentiate your meeting, ultimately driving the desire and decision to attend.
Over the last year, Destinations International has led a task force of CVB Sales and Service professionals, along with planner advisors, to identify the most essential attendance promotion practices. Join us for our webinar to unleash the maximum potential to communicate destination appeal by applying their findings.
- The latest research on the influencers of attendee perceptions
- An actionable template for your attendance promotion toolkit
- 5 must do’s to help support and fuel your attendance promotion activities
Executive Vice President
Chair of Destinations International’s Attendance Promotion Task Force-Convention Sales and Marketing Committee
Loren Gold joined the Greater Raleigh Convention and Visitors Bureau team in July of 2005 as director of sales. In 2007 Gold was promoted to executive vice president, where he is responsible for leading the development of strategic sales, services and marketing programs, including brand management, market research, market communications, IT, advertising and public affairs.
Boasting over twenty years of senior sales management experience, Gold previously held positions in the Washington, DC area as director of national sales in Wyndham International’s National Sales Office, as well as national sales manager for Marriott Hotels and Resorts.
Gold currently serves on the board of directors for Destinations International, Chair of the Triangle Regional Film Commission, a bi-annual guest lecturer at East Carolina University’s School of Hospitality Management and an advisory board member to Wake Technical Community Colleges START Hospitality Certification Program and Broughton High School’s Hospitality Academy. Gold received the 2014 Economic Development Award from the Downtown Raleigh Alliance.