Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success.
This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace.
“The organizations should take strategic actions to cope with the fundamental changes in the environment.”
Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision.
- Understanding of what being strategic is all about
- 5 specific perspectives to support strategic meeting planning
- Actionable ways to get the help and support from local experts in your meeting’s destination
Executive Vice President, Education & Engagement
Velvet Chainsaw Consulting
Jeff Hurt has worked in nonprofit and the hospitality arena for more than 20 years in education and events. He has planned meetings in various sizes from 25 to 35,000. Currently, he serves as Executive Vice President of Education and Engagement for Velvet Chainsaw Consulting. He blogs for VCC’s Midcourse Corrections about meetings, education and social media.
Vice President, Association Sales
Michael Tarr, CMP – Vice President, Association Sales for Choose Chicago since May 2011. Mike has over 20 years’ experience in the hospitality industry. His current responsibilities include leading the sales efforts for group and convention business into Chicago hotels and McCormick Place Convention Center with a sales team of 7 including offices in Chicago, Washington DC, Boston, New York and San Francisco. Mike’s prior work background includes the Las Vegas Convention and Visitors Authority, Hawaii Convention Bureau and Westin Hotels and Resorts. He is an active member with Meeting Professionals International, Professional Convention Management Association and International Association of Exhibitions and Events.