Planning your next meeting and looking for a little destination expertise? If you want to work with a destination expert to find the perfect fit for your next meeting, should you contact a CVB, DMO or DMC?
Industry jargon plagues us. Many of our associations and even corporations bear their initials first. Our professional organizations follow suit: PCMA, ASAE, IAEE, MPI, and CIC, just to name a few. In fact, we as an industry are so steeped in the use of acronyms that the Convention Industry Council (CIC) even provides a glossary, developed by the meetings, conventions and exhibitions industry through the Accepted Practices Exchange, of more than 1,400 terms, acronyms and abbreviations.
So, if you are trying to understand destination expertise and the resources to help you demystify the destination and enhance your meeting, join us in this webinar primer to understand just who does what to whom:
- Clarify the unique roles and structure of the CVB/DMO and DMC
- Understand the funding models for these unique organizations
- Learn how multiple parties can work together cohesively for your benefit
Vice President Corporate West
Annette Gregg, CMM, MBA is VP, West for AlliedPRA. She has an extensive background in the meeting and hospitality industry, serving in executive level positions for corporations, associations and non-profits. Since 1995, she has also taught at several universities and is currently Program Advisor for San Diego State University’s Meeting and Event Certificate Program, one of the most successful professional programs in the university’s history. Annette has delivered hundreds of keynotes and workshops on a variety of topics such as communication skills, branding and marketing, negotiation, and professional development. She was elected Instructor of the Year at San Diego State University in 2009, and inducted into the Center for Business Intelligence’s Circle of Excellence for her training and speaking. She currently serves on the Meeting Professionals International (MPI) Board of Directors.