Boomers want to hear from experts; Gen Xs want to converse with their peers; Millennials and Gen Ys want to engage through technology…and all will consider whether attending your meeting is worth time away from the office, families and personal priorities! That leaves YOU to bring it all together in one multi-dimensional meeting to please a multi-generational audience.
Creating an appealing meeting for a multi-generational audience is a tall order, but ultimately it’s not about attracting and engaging generations, it is about creating an experience within your experience that delivers something for everyone.
- Get attendees excited with targeted take-aways, connections and personalization
- Keep them involved with a focus on design mindset and learning styles rather than generational stereotypes
- Keep them wanting more with smart approaches to content extension and community
Founder and CEO
Insight Event Strategy, LLC
Kelly Peacy is the Founder and CEO of Insight Event Strategy, where she works to deliver valuable experience design strategies for business events, conferences and conventions. Prior to founding Insight Event Strategy, Kelly served for 15 years on staff at the Professional Convention Management Association (PCMA) where she was most recently the Senior Vice President of Education and Events, leading the teams who delivered Convening Leaders and Education Conference. In May 2015, Kelly was named one of Successful Meeting’s 25 Most Influential People in the Meetings Industry and in April 2016, she was named one of Smart Meeting magazine’s Smart Women in Innovation.