Meeting professionals and event marketers are asked to deliver high-impact, experiential events, but in developing these events, one key element is often overlooked: the spatial experience. Yet, how the space is designed supports better learning, listening, networking and collaborating. You can achieve your meeting objectives by using insights to design custom event spaces that inspire engagement and action.
Our special guests, from Steelcase Inc., with more than 100 years of research on how people work, will teach you how designing spatial settings, based on research and insights, can transform your next event and create higher levels of participant engagement.
- Experiences arise at the intersection of people, process and place.
- People select and configure spatial settings which match their intended use.
- Spaces can be designed/staged to optimize participant preferences as well as organizer’s objectives.
- Research insights, effectively translated into design principles, can create powerful, purposeful events.
Senior Vice President, Business Concept Design and Chief Experience Officer
Named to this role in March, 2011, Mark is responsible for translating research trends and insights into future product, service, and experience concepts—innovative solutions which hold the promise of delivering new and higher levels of customer value. This process is extremely visual, using narratives, sketches, storyboards, and full-scale models to engage business leaders in conversations around assumptions, trade-offs, and alternatives.
Steelcase Event Experiences
John has recently joined Steelcase Event Experiences committed to being a solutions oriented leader in the meeting and event space. With the advent of new active learning and networking environments, technology platforms and mobility applications, he knows event participants want to engage in a highly personalized and interactive experience, and companies are forced to reinvent their event strategy in order to be truly successful. He is interested in helping organizations embrace and respond effectively to these changes in order to thrive and stay competitive.