Success is often measured by numbers. When gaging the overall success of a meeting or event there are many factors to consider, but ultimately how many attendees engaged to be part of the meeting is where the buck stops. Literally, attendance most often pays the bills.
Tapping into the power of social media to interest people in attending by promoting your meeting content and experiences is a key tool for attendance building, and one that is still highly under-utilized. If you don’t have a current social media strategy for attendance promotion or would like to upgrade your current plan, you will want to join us as two experts share their examples!
- The 4 W’s of designing an integrated social media strategy
- Creating and curating content to get attendee’s attention
- Keys for pre, during and post implementation
Content Marketing Consultant
Los Angeles, California
Amy is a content marketing consultant and copywriter with over fifteen years of experience working with corporate clients and agencies to develop multi-platform content solutions designed and personalized to drive business and create customer engagement across community networks. For four consecutive years, she has worked with Meeting Professionals International to build integrated content campaigns across social channels designed to help generate brand awareness and encourage participation in the organization’s annual World Education Congress.
Manager, Convention Sales Development
San Francisco Travel Association