STR tracks the most important hotel industry occupancy data, along with supply/demand growth trends and new hotel development. These factors combined significantly impact your capacity to find availability and attractive rates for your meeting. Additionally, your ability to understand and utilize the fundamentals of supply and demand and the future pipeline of hotel developments, directly improves your leverage in negotiations with hotels and venues in every destination and your ability to manage your expectations and those of your internal stakeholder.
Join us for a webinar where STR will share up to date analysis on current trends and market conditions, and we will explore how the right local partners can provide even a more complete destination specific picture before you source your meeting. Join us to explore:
- Latest STR data and trends in the U.S. hotel marketplace
- How CVB destination sales professionals can help your assess current destination specific conditions
- And how to use this knowledge to manage expectations and improve negotiations
Senior Director of Business Development & Marketing
STRLindsay Culbreath is the Senior Director of Business Development & Marketing for STR (STR, Inc.), the leading authority on hotel industry performance trends.