Planners should care about sustainability because attendees care about sustainability! Your meetings and events are a powerful opportunity to showcase your organizational and brand values, and your planning efforts play an important role in forming your organization’s reputation in this area.
The simplest framework for understanding the concept of “sustainability” is realizing economics, society and the environment need to be considered and balanced in our life and business decisions. This balance addresses the meeting needs of today in a way that ensures we will have the resources to address the meeting needs of the future.
- How to balance the 3 P’s
- What kind of information and resources are valuable to attendees and planners
- The right questions to ask hotels, conventions centers, F/B and transportation providers
- Case Study from Anaheim Orange County VCB
- The 2014 Green Venue Report
Cara is a Director at Greenview, where she provides sustainability consulting and reporting services to event organizers. Her key clients, including the US Green Building Council, American Chemical Society, and the Specialty Food Association, have been recognized for their sustainable event leadership, receiving awards including the international IMEX Award and Trade Show Executive Gold 100 Award for Sustainable Events. Cara is a seasoned industry speaker and outgoing President of the Green Meeting Industry Council (GMIC) Greater Washington Area Chapter. Cara graduated from the University of Virginia’s McIntire School of Commerce.
Senior Vice President, Sales and Services
Anaheim/Orange County VCB
Junior has served in his current role since October of 2013. He leads the AOCVCB’s sales, services and housing teams to increase Anaheim’s market share in the convention and meeting arena. He was previously Sr. VP Strategic Partnerships with Meeting Professional International (MPI), the largest global meeting and event industry association and MPI Foundation.