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Be part of the industry collaboration to educate planners on the value of working with a CVB
Deliver valuable content to your planners that reinforces your value proposition! Each month our empowerMINT.com webinar is packed with planner learning opportunities and we focus on how YOU help planners strategically accomplish their meeting goals and objectives. Planners can earn CMP credit for their attendance as well.
Use any or all of the content below in your emails, social media messaging and in your monthly newsletter. Join the CVB industry’s collaboration to help educate planners on the value of using YOU, the destination organization.
Contact Kate Skidmore at email@example.com for additional help or more promotional ideas.
1. URL to Webinar Registration Page
(Insert this URL in any of your direct marketing or social media efforts as this is a direct link to our monthly webinar registration page)Webinar URL:
2. Webinar Banner:
(Great image to add to your email signatures, use in social media messaging or add to your monthly newsletters–Note: Right click on the banner image below, then save image to your desktop)
note ::: SUZANNE — the webinar BANNER will auto update based on the webinarimage shortcode just above this.
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3. Webinar Description:
(Use any or all of this webinar description copy in your direct marketing or social media efforts to inform your planners on the monthly webinar content-Don’t forget to share that for those planners that attend these webinars, they will receive CMP credit–Just copy and paste this text right in to your email too!)
Time: 01:00 pm - 01:30 pm | Webinar
How CVB’s can connect you with thought leadership and high-level content to enrich your meeting’s programming
CVBs don’t just help you find hotels, an offsite venue, coordinate a site inspection or provide a list of restaurants and activities for your meeting. Their reach goes much deeper! Take advantage of the superior knowledge network available to dramatically enhance your meeting content and attendee experiences by tapping into the talent and resources of local leaders in a wide range of industry sectors.
You can leverage the local business, academic, governmental, and entrepreneurial community to find engaging speakers, rich content support, or off site educational tours. It’s possible through your destination expert to learn about new developments in business strategy, product development and the customer engagement approaches of the top local companies to complement your own meeting. Using the local assets can also enhance your delegate, sponsor and exhibitor bases.
However, finding out who is like minded in the city or who may have assets that line up with your meeting’s goals and objectives isn’t a quick internet search; it requires in-depth conversation and analysis with someone who intimately understands the city’s offerings. In our webinar, learn from two formidable destination professionals who will give examples from their own innovative practices and teach you how to:
- Prepare for the conversation with your host city to best support your meeting design concept
- Reach into the local knowledge and intellectual capital community of any destination
- Use your CVB as the conduit to differentiate your meeting, through their expertise and connections
Vice President, Convention Sales and Services, Destination DC
Riley began her tenure with Destination DC in 2003 and has continued to grow within the organization. Under her stewardship, her team continues to drive new business opportunities into the District for future years and continues to grow the economic development for the District. Riley has most recently been the visionary behind Destination DC’s Asset Intelligence project. This initiative aligns Destination DC with the city government’s economic development organization in an effort to drive business within growth sectors.
Riley received a Bachelor of Science with a Major in Hospitality and Tourism Management from Virginia Tech. Her memberships in the industry include Professional Convention Management Association, International Association of Exhibition Executives and Destinations International for which she serves as the Vice Chair for the Sales and Marketing Committee.
Senior Vice President, Convention Sales and Services, Visit Seattle
Hampton oversees Visit Seattle’s Convention Sales and Services departments, including 25 employees in the organization’s main Seattle office as well as sales offices in Washington, D.C. and Chicago.
Hampton has more than 25 years of progressive sales leadership experience in the convention and meeting industry. Previously, he served as the Vice President of Sales for the Austin Convention and Visitors Bureau.
He is an active member of several meeting industry organizations, including the Professional Convention Management Association (PCMA), American Society of Association Executives (ASAE) and International Association of Exhibitions and Events (IAEE). Hampton is on the Board of Directors of the Greater Seattle Business Association (GSBA) and serves as Chair of the Tourism Committee.
4. Related Webinar Content:
(Great additional content to use to create an email drip campaign to your planners or even just sending them some informative content with an invite to the webinar. Just click on either title, copy and paste the URL in your messaging)
Checklist: Meeting Planner’s Most Popular Posts of 2017
Prior Month’s Webinar Replay: 5 Must Do’s to Increase Attendance at Your Next Meeting