If you plan a lot of small meetings, you’ve probably had the experience of getting lost in the shuffle in some of the larger destinations. After all, if your event is just one of hundreds taking place in a major destination, it’s easy to feel like just another piece of business. So why not take your meeting to a destination where all eyes can be on you, where your group can be the star of the show and where your can, in essence, “own” the town?
All that extra attention can be yours when you bring a small meeting to a boutique destination. These intimate, exclusive, often high-end second or third-tier cities not only offer the kinds of amenities your small group will enjoy but can also give you an added later of service you may not find in bigger cities. Add in the fact that many of these charming, unique little cities are also more approachable, walkable and feature one-of-a-kind attractions and your small meeting has all the ingredients necessary for a positive, memorable experience your attendees will be buzzing about for years to come.
Here’s a look at some of the unique opportunities boutique destinations can offer your small meeting or event:
Be the big fish in the small pond: Even if you’re only using 100 hotel rooms, you might just be the biggest piece of business in town, which means you’ll get the full attention of the destination’s Convention and Visitors Bureau. Not only will they roll out the red carpet to earn your business but will also do everything possible to ensure your meeting’s success.
Be the center of the hotel’s attention: Many hotels in smaller destinations are scaled for small to mid-sized groups, so your group will be an important piece of business for these properties. Since you’re likely to be the primary group in-house, you can expect to receive more attentive, individualized service, including quicker turn-around times when you have a need or an issue.
Get around easier: Since they’re compact and often walkable, boutique destinations are easier to manage and navigate – and that means savings in transportation costs! And since these cities are more close-knit, attendees will be more likely to run into each other and connect in the local dining and shopping venues, a bonus for promoting networking and camaraderie.
Feel more comfortable: Because they’re small and often upscale and hence, typically cleaner and safer, boutique destinations can feel less intimidating and more approachable for the less savvy traveler or meetings attendee.
Become part of the community: There’s nothing like going where the locals go to get a good taste of what a destination has to offer and boutique cities often feature close-knit communities of locally owned restaurants, retail outlets, amenities and attractions. Besides feeling part of and contributing to a community, your group can enjoy intermingling with the local residents, something often missed in larger destinations.
Enjoy a new experience: For attendees who have been “everywhere,” boutique destinations can be “the road less traveled,” especially those less versed with smaller cities. And who doesn’t love to experience a new destination?
Get that extra support: Since boutique convention cities specialize in small to mid-sized pieces of business, the CVBs will bend over backwards to help your small meeting flourish. Besides offering their local expertise, comprehensive view of the destination and extensive in-market relationships (all for free!), CVBs in boutique destinations can help planners organize fun, unique experiences such as customized tours and team-building events that spotlight all the one-of-a-kind features their city has to offer.
So now that you know all the fabulous reasons to consider a boutique destination for your next small meeting or event, remember to always make a point of relying on the Convention and Visitor Bureaus. Because no matter which boutique city you choose, these destination experts can help ensure you receive that extra touch of individualized service that makes all the difference between hosting a good meeting and an extraordinary event.
To learn more about boutique destinations and to connect with a boutique destination expert, please visit www.empowermint.com.