A few months ago, in my blog post “How Many Hotel Rooms Does Your Meeting Really Use”, I talked about the industry-wide Event Room Demand Study. The study will, for the first time in our industry, quantify the volume of rooms being booked outside the meeting planners’ contracted room block. Is it 20%, 30% or 50%? We will soon understand the magnitude of this attendee behavior.
Why is this important to you and your organization? Because the value hotels and convention & visitor bureaus (CVBs) place on your event is focused on the number of hotel rooms your event is known to use (known as the room demand created by your event). Today, your room demand is defined by the hotel rooms we can only count, meaning your room pick-up in your contracted room block and any additional hotel rooms captured through an auditing process. What about all those attendees or exhibitors who book outside of your room block and outside of your contracted hotels? As an industry, we should account for the total room demand and the complete economic impact your event generates.
Find out your event’s room demand. Get a FREE analysis and be part of this landmark study!
We are inviting meeting planners and event organizers to participate in this study. Should you agree to participate, you will receive a FREE analysis on your event at the conclusion of the study. The number of FREE individual event analyses are limited and will be taken on a first-come, first served basis.
Participation means we need to collect some event data and zip codes — no individual names — of all attendees of your event. We can collect this from you or we can collect this directly from your registration and housing companies with your permission. View a sample template.
Sign up now and if you have any questions, contact Kevin Kamenzind at firstname.lastname@example.org. We’d love to hear your thoughts and comments.
We are grateful to the following organizations and foundations who are supporting this study: