"Our destination experts are eager to help you save time and increase your efficiency."
Well, we are into the New Year with big goals and lots of enthusiasm! I trust you are as well! I spent a great deal of time in both December and early January in reflection and planning mode. It’s great to really have that time to look at the past year with a keen eye and determine what worked well, as well as what needs improvement.
I know planners look at their own meetings with the same intensity at their conclusions. Perhaps you are looking for new ways to spend more time being strategic and less time tending to simple logistics. I truly feel this is one of the primary benefits our CVBs can offer you.
I hope you were able to join us for our January webinar, “Myths and Misperceptions Dispelled: How CVBs Really Help You.” If not, you can find it here on the blog under the tab Education/Recorded Webinars.
Our destination experts are eager to help you save time and increase your efficiency. We know from our own surveys that planners rely heavily on their own internet research to find solutions for their meetings. At the same time, it is nice to have someone with whom you can vet that research.
CVBs can act as a filter for all that information you have collected. For example, if you source your meeting to 15-20 hotels in let’s say 3 destinations….that is potentially 45-60 hotels who may receive this RFP. With this volume you may think you’ll get ample responses…where in reality this may have the opposite effect…when hotels see this many on the RFP…1) They don’t think the planner has narrowed down their process and don’t prioritize a response, and 2) they have a 1 in 60 chance of getting this business, and are likely to move on to the next business opportunity where the distribution has been more selective. Start with your CVB and have a conversation about the hotels you are considering BEFORE you send the RFP.
CVBs can give you consultative advice that is destination specific. It’s a good idea for you to have the CVB review your RFP (and help you to make it more desirable in a destination specific way) for areas they know will be important for their hotel community. CVBs talk to the hotels on a regular basis about business opportunities and can help you identify areas that will get the best response:
- –flexibility of dates and arrival/departure patterns
- –taking advantage of shoulder dates, sometimes one week can really make the difference
- –making sure the hotel’s understand your meeting/organization’s value and your decision time frame; if the hotel sales person does not have a good handle on this information when they evaluate your business in their internal revenue maximization meetings…they can’t advocate for your meeting.
Your CVB can make sure the hotels know everything they need to know to offer you a timely proposal and you know everything you need to know to get the best deal for your meeting!
CVBs can help save you time tracking down responses. I know this is a hot button for many planners! Why can’t I get a timely answer??? Tracking down information, getting timely responses… can be like herding cats! When you use a CVB to send your RFP, then you can use them to help you follow-up on the hotel’s response. And this is where the CVB can really save you time because most of the time you’re okay if a hotel can’t provide a proposal, but you need to at least know…And even if you are using other partners such as GSOs and online RFP engines, it is not about exclusivity, your CVB can still join the process as a full partner if you reach out for their assistance.
In the end, we all need more resources. I know I have a great team behind me that will help me accomplish my 2014 goals. I hope you similarly will rely on your CVB partners to make it happen with ease this year! Happy Planning!