"We at DMAI’s empowerMINT.com appreciated being your partner in 2013, and how much we look forward to presenting you with new and valuable information in 2014."
As one year draws to a close and another is about to be born, it’s standard practice for organizations to review last year’s achievements and focus on next year’s plans. Did all programs and efforts for the last 12 months complement the organization’s mission? Were projected goals reached? Were the needs of members and stakeholders met? How can we provide even more benefit in the next 12 months?
At empowerMINT.com, we too go through this process of reflection. As I look back over 2013 and the changes that have occurred – both within and outside our industry – I am reminded that being able to adapt to those changes makes the difference in success or, at best, mediocrity. Consequently, our two overriding goals at empowerMINT.com are to provide you with access to destinations and their experts who will help you with the success of your meeting, and provide you with current information about various topics to help you do your job better.
We strive to be your ultimate planning partner from the moment you start thinking about the destination for your meeting and promise that Convention and Visitors Bureaus are the best first point of contact to help planners find the right fit for any size meeting. To make that first contact easy, fast, informational and free, several years ago DMAI (Destination Marketing Association International) created empowerMINT.com, and we continue to expand and upgrade it continuously. Now you can search and compare over 140 destinations, be connected to destination experts, and distribute your RFP simply by visiting empowerMINT.com.
If you are reading this post – along with the other 3,945 planners who clicked on our blog in the last year – you obviously find value in learning. To us, being your ultimate meeting planner partner means providing you with ongoing, meaningful education, in a variety of formats. When I look back over the year, our articles, webinars and Insights e-newsletter have all been about equipping you with some key information and connecting you to the complimentary resources of CVBs. Since we are devoted to professional development, we’ve been especially proud that our webinars count toward CMP credit.
In my farewell to 2013, I’d like to mention some of the educational highlights that were presented in four general categories this past year:
These two articles and accompanying webinars heightened the level of awareness about sustainability and social responsibility: Choosing the Right Charity for Your Meeting’s Social Responsibility Project (January) and 5 Ways to Step Up Your Green Meeting Practices (May).
We can always use a bit of clarity, and hopefully yours was heightened in April with Defining 1st, 2nd and 3rd Tier Cities, in August with High Speed Internet Access – Is Free What You Need? and in September with CVBs, NSOs and 3rd Parties Work Together for Better Meetings.
Whether brushing up on familiar skills or learning new ones, these topics focused on meeting planning specifics:
- Media Coverage of Your Event: Why It’s Important and How to Get It (February)
- Narrow Your eRFP Distribution for the Best Result (March)
- Savvy Strategies for Protecting Your Room Block (June)
- For contingency Planning and Crisis Management – Include the CVB (November)
Complimentary CVB Services
While the list of free services routinely provided by CVBs is practically endless, we covered Sports Travel + CVBs = A Home Run! in October and Finding Fast Answers to Your Destination Questions this month.
If you missed these article or webinars throughout the year, it’s not too late to read and listen now. Go to blog.empowerMINT.com for the articles and webinars mentioned above, as well as posts written from the planner perspective, information from CVB experts, and information about upcoming events.
Upcoming events. . . that sounds like a segue to 2014, so let me say how very much we at DMAI’s empowerMINT.com appreciated being your partner in 2013, and how much we look forward to presenting you with new and valuable information in 2014.