Although promoting attendance is important, encouraging and inciting attendance is crucial. After all, if your meeting or event doesn’t sound interesting and exciting, who will want to come? That’s where the CVB can help you generate more buzz and excitement around your event well in advance. For example, once your business is booked in their destination, many CVBs attend your annual event the year before so they can engage with attendees, hand out visitors guides and brochures, provide customized video presentations, answer questions and build enthusiasm about next year’s meeting in their destination.
As our industry continues to embrace technology to promote meetings and events, more and more CVBs are offering digital help in the form of website building, social media assistance and mobile applications. From the creation of customized landing pages that promote the event and provide destination information, to assistance with social media for creating buzz before and during the meeting, to mobile apps that allow attendees to access special discounts and offers while in the destination, more CVBs are harnessing the digital world to help planners boost attendance at their events.
During the event, CVBs can not only provide brochures, visitors guides and maps so attendees can navigate the destination and plan fun things to see and do, but also assist with additional promotional efforts, such as banners hung around the city, signage at the airport and other impactful advertising tools. And since everybody likes getting something for free, CVBs also have access to destination-specific logo-ed promotional items that can be used for attendee welcome bags and as give-aways at the event.
Good Promotion Pays For Itself
Although many of these services can be complimentary, depending on the size, scope and type of group, taking advantage of attendee promotion services offered by the CVB always makes good business sense, even if some of them cost you a little bit more. Not only can they help you build a bigger, stronger and busier event, they can also save you time, money and energy while allowing you to do more marketing than you’d otherwise be able to do on your own. And when your event is well attended and successful, everybody wins: your organization, your participants, the destination and you!