As a meeting planner who regularly uses Convention and Visitors Bureaus, you know how valuable working with the destination experts can be. You’ve learned that by partnering with CVBs when planning your meetings, you not only save loads of time and effort, you also help ensure the success of your events. Still, there can be differences when it comes to the quantity and quality of services many Destination Marketing Organizations provide. So wouldn’t it be wonderful if there were more consistency among DMOs, something that would enable more of an apples-to-apples comparison when selecting destinations? Well, look no further than the Destination Marketing Accreditation Program!
Created by the Destination Marketing Association International, DMAP is a third-party accreditation program that defines and recognizes DMOs for hospitality industry best practices and performance. Intended to make the DMO experience more consistent while enhancing service quality, this third-party accreditation program requires DMOs to prove their compliance with an extensive list of bureau operations and performance standards, including governance, finance, technology, marketing, sales, communications and management, just to name a few.
So when you work with a DMAP-accredited DMO, you can be assured that that bureau isn’t taking any shortcuts when it comes to meeting the needs of its customers – you! In fact, when you partner with an accredited DMO, you can expect the highest quality in CVB products and services, including:
- Qualified lead distribution, destination information and site inspection facilitation based on your specific needs
- Business referral, attendance promotion and post-event evaluation services
- Professional communications and procedural efficiency and effectiveness carried out by professional, proficient and well-trained staff
In order to maintain this esteemed accreditation, DMOs must undergo a renewal process after four years and a complete application process after eight years that demonstrates their continued adherence to DMAP’s high-level industry standards.
So now that you know what DMAP is and how it can benefit you, why not ask about DMAP accreditation when selecting a meetings destination and a CVB partner? Because in the end, accreditation demonstrates that a bureau cares enough about business excellence to have gone the extra mile and operate at the highest industry level – and that speaks volumes about what you can expect when working with a DMAP-accredited CVB!
To learn more about DMAP and for a list of DMAP-accredited CVBs, please visit: www.empowermint.com.