You know the feeling after a meeting wraps and the feedback is positive, attendees and exhibitors are happy, and your internal stakeholders give you a big pat on the back? It’s a great feeling right? That is… until you remember you have to start thinking about next year’s meeting destination.
Creating Meeting Experiences
Today’s meeting attendees have become very savvy travelers and expect a lot from the meetings they attend. To build interest and excitement about attending, meeting planners continuously look to offer a unique meeting experience where attendees not only feel their time was well spent, but also have the opportunity to enjoy the local flavor of the destination.
Creating these memorable experiences has become increasingly important for meeting planners to accomplish, especially when talking to the millennial attendee. But the question inevitably comes up, where and how do I find the time to research and stay on top of what’s happening in a destination – even a meeting destination I return to each year?
Where and How to Find Fresh Ideas in a Destination
Staying on top of what’s new and continuously searching for the resources to help make a meeting unique is a daunting process. While the Internet is a great resource for general searches, you won’t always find the latest options in an online search.
Where You Can Stay on Top of What’s New and Unique
Meeting destinations are constantly evolving with new and renovated hotels and venues. If you’re interested in specific destinations, one place to easily keep up with destination news for meeting planners is empowerMINT.com. Powered by DMAI, there are over 150 destination profiles complete with their own newsfeed, fast facts, map of hotels and venues, CVB services, and individual sales professionals’ contact information.
- BizBash.com: This site is a great resource where planners can search not only for unique venues but also search for ideas.
- 10 Tips for Adding Local Destination Flavor to Your Meeting: This article is a great resource for ideas and tactics to infuse the flavor of the destination into your next meeting.
How You Can Borrow the Brilliance
One of the things I love about this industry is how collaborative it is. Instead of attempting to recreate the wheel yourself, borrow the brilliance from planners that have met in the destination before you. Next time you’re at an industry event, talk to meeting planners that have met in the destination(s) you’re considering and find out what’s worked for them.
Who Can Help Make it All Happen
It’s no secret that planners are pressed for time, and they are expected to DO everything and to KNOW everything. Your local CVB sales professional is your secret weapon. CVB sales professionals work with every meeting hotel and venue in their destination and know the latest trends that can help you create a unique meeting experience as well as save you time.
Staying on top of what’s new, borrowing the brilliance of past planners and knowing who to talk to and the resources available to you will not only save you time, but will provide an atmosphere where ideas bloom and your meeting will always remain fresh.
To help find the resources you need to create unique meeting experiences work with your local CVB. Whether you plan a meeting in the same destination year after year or you are considering a new destination, your CVB sales professional is the best, first point of contact to help you find what your meeting requires.
empowerMINT.com is a meeting planning tool where planners gain instant knowledge about potential meeting locations, current destination news, information on hotel and conference venues, and direct access to local CVB contacts.