As the meeting planner’s job has evolved from one of primarily logistics to a more strategic focus, the industry that serves them has changed as well.
As city officials and business have come to understand and rely on the meetings industry for significant economic impact, they have in response set the business models to fund the products and services meetings rely on for success.
In this episode, we explore the CVB evolution, its growth and development with meeting planner, Karen Bradley Burnett, CEM, Senior Director, Conference and Meetings with American Academy of Physician Assistants.
The growth of CVBs from small underfunded offices to highly valued marketing and promotional representatives of the destination. You indicated that when elected officials finally get the importance of convention business, exciting things start to happen to the destination.
- What are the changes
- Which cities get it?
- And what is exciting when things start to happen?
- What is most valued by a planner and meeting attendees in destination offerings?
Episode Quote: “I don’t know if I just talking or was giving advice, but my veteran planner friend was listening. And he sent me a thank you note for my insight on involving a CVB.” Karen Burnett
Guest: Karen Bradley Burnett, CEM, Sr. Director, Conference & Meetings, American Academy of Physician Assistants, www.aapa.org
Infographic: Decision To Attend Study For Meeting Planners