Hotel Business Review reports that out of the 124 billion meeting’s industry, 80 percent of all meetings have fewer than 50 participants and a segment of the business worth 10 billion a year. More specifically, if a hotel’s small meetings bookings increased by just two meetings a week, that could garner a financial impact of over a half million dollars a year. Additionally, with most small meetings being local or regional in nature, the opportunity for return/repeat business is also exponentially higher.
Simply stated, the planner of small meetings has clout! And increasingly, the services and attention small meetings are attracting is increasing. Large and city wide association planners have long been aware of the services and support garnered by the local experts associated with the Destination Marketing Organizations or Convention and Visitors Bureaus in destinations under consideration. Now it is time for small meeting managers to fully learn and experience what is available for them as well.
In this 30 minute webinar, we will focus on:
- How to put your best foot forward and get attention with your RFP
- What services CVBs and hotels provide for small/single hotel meetings
- Why you should take time learn about a destination and destination offerings, even if you are a local planning a local meeting