The Decision to Attend Study gives us new cutting edge behavioral insight on attendees as “consumers,” with specific needs and presences. This research allows us as meeting professionals and destination experts to work together strategically to maximize attendance. It enhances our mutual goal to generate positive word-of mouth by attendees, resulting in repeat bookings and increased attendance.
Our webinar will help you better understand the findings of Phase I of the study and additionally give insight to the Phase II components, taking place throughout 2015.
In the webinar we will examine:
- Defining the attendee as the “customer”
- Understanding then what shapes the overall experience in the customer’s mind
- Propensity to attend
- Attendance drivers
- Attendees as consumers
- The decision process
- Developing best practice and strategies within the industry to maximize attendance