Will room blocks become a thing of the past? If the 2015 Room Demand Study is any indication, we can only conclude we’re headed in that direction. The study found one out of every three rooms are booked outside the contracted room block, and for citywide conventions, the pattern is nearlyone out of every two!! Mandated travel policies, attendee preferences, AirBnB, pirates and poachers are just a few of the things that impact our room blocks and increase the risk of attrition penalties.
- Recognize the major threats to the contracted room block
- Identify the key reasons room blocks still matter
- Apply five strategies to your next meeting to avoid an empty room block