The meetings and events industry traditionally relies on the historical room block pick-up as one of the most important metrics to value an event, in spite of general agreement that many attendees book outside the planners’ contracted room block. However, quantifying the total number of guest rooms booked by attendees has eluded the industry until now. With the just released Event Room Demand Study by Tourism Economics, we now know the contracted room block captures only the partial story of the events’ total room demand and it is imperative to take a wider view.
- Learn about the 2015 Event Room Demand Study findings
- Understand underlying factors which contribute to higher number of rooms booked outside the contracted room block
- Discuss key strategies for managing the room block
The 2015 Event Room Demand Study was funded by ASAE Foundation, Center for Exhibition Industry Research Foundation, Destination & Travel Foundation, MPI Foundation, and PCMA Education Foundation.