When meetings planners request a list of first, second and third tier cities, they are often surprised to learn that an official list doesn’t exist and there are no specific tier qualifications for destinations. While there are general characteristics that apply to each tier, in reality it’s all about perception. You know the saying ‘beauty is in the eyes of the beholder’? That’s kind of how it is with cities; a first tier city to one planner may be a second tier to another and bring different value when deciding on the right fit for a particular meeting.
Unlike hotel rating systems that award 3, 4, or 5 stars to properties based on their quality, services, and amenities, no such system exists for your security in rating meeting and convention destinations. Although “tiering” is largely subjective, there are generalizations that apply to each tier and benefits to meeting planners who truly understanding those distinctions.
Join us to ensure you select the right meeting destination to meet all your requirements and still get the variety and excitement you need to build your attendance.
In this webinar, we will explore:
- How a 1st, 2nd, or 3rd tier city is defined
- Perception or a designation: who decides and how you benefit from understanding
- How stronger competition and a weaker economy blurred the lines and has given you more options than ever before
- How to put any city on your program and not have to “sell it”
- How to add true variety to meeting rotation
WEBINAR PRESENTATION SLIDES
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