Everyone in the meetings industry is talking about being more strategic! But what exactly does that mean? Being strategic would first indicate the need to be aware of the current environment, and then to identify and plan to meet your long term goals and objectives. Ultimately, it is about assessing the current situation and getting beyond “in the moment” thinking and logistics planning, in order to achieve a bigger picture of your meeting’s success.
This sentence, illustrating the use of the word strategic, certainly pertains to planners in the current seller’s marketplace.
“The organizations should take strategic actions to cope with the fundamental changes in the environment.”
Join Jeff Hurt, from Velvet Chainsaw Consulting, to understand key shifts in your thinking that need to occur to help you be more strategic. He will be joined by Mike Tarr, from Choose Chicago, who will then demonstrate how destination experts can serve you to support and deliver on your vision.
In this webinar you will gain:
- Understanding of what being strategic is all about
- 5 specific perspectives to support strategic meeting planning
- Actionable ways to get the help and support from local experts in your meeting’s destination