Meeting attendees want to enjoy, explore and learn about the destination, but they don’t have to wait until the end of the meeting day to do it! Smart meeting planners are integrating local assets and intellectual capital right into their meeting programming for an authentic and unique experience in each destination they visit.
You can leverage the local business, academic, governmental, and entrepreneurial community to find engaging speakers, rich content support, or off site educational tours. Finding out who is like minded in the city or who may have assets that line up with your meeting’s goals and objectives isn’t a quick internet search; it requires in-depth conversation and analysis with someone who intimately understands the city’s offerings.
We will learn first-hand from Steve Genovesi, Senior VP of Sales and Services, Austin Convention and Visitors Bureau, the recent host of PCMA’s Convening Leaders, about how they helped this iconic industry organization take full advantage of the city.
In this webinar, let us show you how to
- Prepare for the conversation with your host city to best support your meeting design concept
- Reach into the local knowledge and intellectual capital community of any destination
- Use your CVB as the conduit to differentiate you meeting, through their expertise and connection