When planners search for a list of first, second and third tier cities, they are often surprised to learn an “official” list doesn’t exist and there are no specific tier qualifications for destinations. While there are general characteristics that apply to each tier, in reality it’s all about perception.
You know the saying, “beauty is in the eyes of the beholder?” That’s kind of how it is with cities; a first tier city to one planner may be a second tier to another and bring different value when deciding on the right fit for a particular meeting.
Unlike hotel rating systems that award 3, 4, or 5 stars to properties based on their quality, services, and amenities, no such system exists for confidence in rating meeting and convention destinations. Although “tiering” is largely subjective, there are distinctions that apply to each tier and benefits to planners who truly understand how and when to use those distinctions to their meeting’s benefit.
In this webinar, we will explore:
- Understanding how a 1st, 2nd, or 3rd tier city is “defined”
- Accessing attributes essential for consideration
- Seeing how economy and competition blur distinctions and create opportunities
- Benefiting from thinking differently about your meeting rotation